Innovations for sustainability in the roll-out of the Sustainable Development Goals

Companies have been adapting their strategic decisions in order to align with Sustainable Development Goals since 2015. A motivation for companies is gain legitimacy among supranational organizations, governments, and civil society. Some demonstrate the strength of commitment these goals by investing innovations designed boost organizational performance; while others turn greenwashing a bid maintain profits. Investing sustainability has become key manifestation firms’ Development. This study aims analyse interaction between commitment, performance. sample 3,420 period 2015 2020 used test two working hypotheses. Despite significant gains it brings terms performance, results show that innovation carries risk short-term losses. several implications. may subscribe pursuit rather than out true commitment. However, actual engagement can attract potential investors, and, our view, should be encouraged politicians lawmakers.